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I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody. - Herbert Bayard Swope
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How to Make Website WCAG Compliant?

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

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Imran Rais - Founder & Chief Executive Officer

Founder and the CEO of RunCode, Imran Rais leads the company with a vision for innovation and excellence. Having a wealth of knowledge, skills, and experience in the tech industry, Imran is focused on leading the company to growth and long-term success. Imran is driving RunCode’s strategy to deliver technology-led mission-critical services and solutions to its clients.

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Farheen Khan - Chief Operating Officer

Farheen Khan oversees the day-to-day administrative and operational functions at RunCode, ensuring that our projects run smoothly and efficiently. Farheen's holds a strong background in working at fast-paced, complex challenges and handling tough business conditions with effective strategies and clear vision. Farheen has long experience mentoring young professionals and fulfilling various leadership roles.

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Ekambaram - Head of Product Development

Ekambaram is well-known for his innovative contributions to product management. At RunCode, he is responsible for company-wide strategy and corporate development and leadership of design for all our products. With a keen eye for detail and a passion for innovation, Ekambaram leads the company's global product strategy, execution, and growth initiatives.

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Sriram Pothumani Rayal - Chief Technology Officer

Sriram is the Chief Technology Officer of RunCode in charge of driving technology innovation within the company. Sriram is the mastermind behind our technological innovations. With a deep understanding of the latest technologies, Sriram is responsible for overseeing the development teams and ensuring they are delivering innovative, state-of-the-art solutions to meet a client’s requirements.

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Nandan Ganginani - Head of Marketing

Nandan is responsible for driving marketing strategy and execution for all RunCode’s flagship products. He oversees all the company's marketing activities, making sure of the marketing team's effectiveness and that it fulfills the organization’s marketing strategy and goals. As the Head of Marketing, Nandan has strong leadership skills, effective communication skills, and his creativity and strategic thinking are instrumental in driving our marketing campaigns.

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Zia Ur Rahman - Head of Customer Service

Zia oversees overall responsibility for the development, performance and maintenance of the customer service activities of RunCode. With a primary focus on customer satisfaction, Zia plays a key role within our customer service team in creating effective processes to deliver high-quality outcomes for customers.

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Ziaul Kadri - Senior Project Manager

Ziaul Kadri is responsible for overseeing the planning and implementation of our major projects on time and withing budget. Ziaul's project management skills are our key to producing the required deliverables within the specified constraints of time and cost and achieving the desired results.

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Shaik Jilani - Lead Developer

Jilani is a key member at RunCode, responsible for leading a software development team in the design, development, testing, debugging, and maintenance of software systems.

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Chakrapani Reddy - IT Consultant

At RunCode, Chakrapani provides expert IT consulting services to our clients, helping them to develop, integrate, and maximize the value of IT systems. Chakrapani's knowledge and experience are invaluable to our team.

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Pravalika Madishetti - HR Manager

Pravalika is human resource manager at RunCode. She oversees all human resource functions, including compensation, benefits, learning and development, recruiting, employee relations, talent development and employee engagement. Pravalika's focus on employee satisfaction and development is key to our success.

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